Whatsapp is now the messaging platform of choice for people worldwide, with over 1.5 billion active users each month and a presence in 180 countries.

Initially designed for users to keep in touch with loved ones, an aspect of the site has since developed into a viable channel for companies to communicate with customers.

The inspiration for the WhatsApp Business API and the WhatsApp Business application came from the popularity of Facebook Messenger and chatbots for easing the communication between businesses and their customers.