What is the Definition Hotel Revenue Management?| Hotel Marketing
November 23, 2020|Hotel Marketing

Hotel revenue management is an important concept in the hotel industry because it allows one to anticipate the demand to optimize the hotel’s availability and pricing in order to achieve the best possible financial results.

The widely accepted definition for good hotel revenue management is selling the right room to the right guest at the right time for the right price. The hotel’s revenue management strategy should be based on past and present data of the hotel’s demand. Consistently gathering this information will allow one to make informed adjustments to the hotel by predicting levels of demand ahead of time.

Once the hotel revenue management strategy is in place, one can optimize the hotel’s inventory and price to increase revenue growth. For example, when it can be predicted that the demand for the hotel will be low at a certain period, one can sell a room for a lower price to attract more guests. This is why it’s important to always know the hotel’s market because it will help hotel management to sell the right room to the right guest at the right time for the right price.

That’s a brief overview of the hotel revenue management and why it’s important to a hotel. If we can be of any assistance at all in your hotel revenue management, we invite you to get in touch with us by emailing support@bezla.com or calling 888-999-8086.

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