For tracking website traffic and gauging the success of your marketing activities, using UTM parameters offers several advantages. Among these advantages are:

recognizing the sources and platforms that are bringing the most visitors to your website.

figuring out which campaigns are leading to the most clicks and sales.

examining the keywords that are generating the most traffic and sales.

monitoring the performance of various forms of content, such as email links or banner advertisements.

choose where to invest your marketing dollars using data.

To know more visit https://botpenguin.com/glossary/utm-parameters