1. Search engine optimisation (SEO) is the process of improving a website's visibility and rating on search engine results pages (SERPs) by tweaking its content, structure, and technological components. This entails carrying out keyword research, optimising on-page features (such as title tags and meta descriptions), enhancing mobile friendliness and site speed, obtaining high-quality backlinks, and producing useful and pertinent content. In order to improve organic (non-paid) traffic, SEO works to increase the website's visibility to people who are looking for pertinent keywords.
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