2. Search Engine Marketing (SEM): Also known as pay-per-click (PPC) advertising, SEM is the term used to describe paid advertising campaigns on search engines. Google Ads is the most widely used platform for SEM. When people search for particular keywords, advertisers bid on those terms, and their advertising then show up at the top or bottom of search engine results. Only when their ads are clicked do advertisers get paid. SEM may boost internet traffic and give websites rapid visibility.
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