3. Utilising social media sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube to connect and engage with target audiences is known as social media marketing. Businesses launch advertising campaigns, produce and share content, engage with followers, and increase brand recognition. Numerous targeting options are available on social media platforms to reach particular demographics, interests, or behaviours. Additionally, they offer engagement metrics and insights that can be used to assess the success of campaigns and modify strategies as necessary.
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