84 results found | searching for "Bezla"
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Intelligent Ways to Battle Against Online Travel Agencies and Market Your Hotel Effectively | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com No matter where you are on your hotel revenue journey, Bezla can help you go further. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - - Intelligent Ways to Battle Against Online Travel Agencies and Market Your Hotel Effectively The introduction of Online Travel Agents (OTA) in the hospitality market has its advantages and disadvantages. One of the pros is that hotels have widened their reach and increased their bookings. A big con is that while OTAs can generate more bookings, they also charge hefty commissions, which take a sizeable part of the hotel’s profits. Also, OTAs have become everyone’s go-to place when making hotel reservations, consequently decreasing direct bookings through the hotels’ websites. OTAs have become very popular that they have dominated the market and made most hoteliers dependent on them, which means fewer profits for the hotels. So, what can you do to shift the situation and bring more clients directly to your website? Here are seven ways you can do better against OTAs: 1. Auction Insights Auction insights reports make it possible to get performance comparisons between advertisers taking part in the same auction. This method lets you see who you are competing against. Therefore, it is always best to get two reports: One for specific hotel names and another for a broader term search. This way, it is determined which OTAs can be considered your competition. 2. Small but effective steps You can be aggressive in getting around OTAs by focusing your ads or site links to create direct traffic to your website. Make your ads as attractive and as engaging as possible, always with hot links to your website. 3. Use available customer information First, make sure that you have permission to use customer data and follow the General Data Protection Regulation (GDPR). Then, make the most of Facebook Ads manager. Your data from Facebook, together with insights from Analytics and Adwords, gives you some valuable information. Connecting with customers you’ve previously transacted with can help you determine who the previous visitors are and who are first-timers. This lets you modify and fine-tune your bids, publish different ad copies and exclude certain groups from your target audience. In cases of abandoned transactions, you can reach out and proactively suggest hard-to-resist offers like waived booking fees, money-back guarantees, free cancellations, or any other exciting deals that are not available to everyone all the time. If someone recently booked a special event like a birthday staycation, or an anniversary dinner accommodation, add them to your marketing list. Tailor your ads so that they get targeted 12 months later, where the event is most likely to be celebrated again. Your brand should be prominently visible. Potential clients need to see and know more about you. One way to make this happen is by using social media advertising such as Facebook and Instagram Ads. Facebook and Instagram use highly interactive formats that users find eye-catching and immersive, making it easy for them to take action. 4. Bid on your hotel name brand Why should you still bid on your brand if customers are already searching for you online? OTAs have million-dollar advertising budgets that if people search for specific hotel names, OTA ads are virtually guaranteed to come up first on the search result. So instead of transacting directly through the hotel website, the customer is diverted to OTAs, which does not give optimum profits. Bidding on your name brand is most effective in protecting yourself against other advertisers bidding on your hotel name. This extra step also makes it possible for you to have more control over your brand’s image and message. 5. Emphasize your USPS Make the most of your ad space by including ad extensions. Ad extensions provide small but helpful details that can draw customers in and increase your click-through rates. • Site links- For site links to be effective, you need to make sure that the landing page associated with your ad goes to the correct pages on your website. Otherwise, you might not get the desired conversion. • Callout extensions- Callout extensions are the additional lines of text below your main ad that shows essential information related to the customer’s search. For site link extensions to work successfully, ensure that the callout added matches the customer’s intention for the search. If not, it can be a possible source of confusion and frustration... [more]
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How to Finance a Hotel Business | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com No matter where you are on your hotel revenue journey, Bezla can help you go further. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - - How to Finance a Hotel Business Owning a hotel and financing it is a bit demanding. It means gathering and borrowing sufficient funds to get it running. But, although arduous, it can still be made accessible through planning and a robust marketing design and approach. Several various alternatives you can choose to finance your hotel include: Business Loan - this is a widely used scheme of obtaining capital for a hotel and is a bit workable depending on where you're using the loan: rehabilitate a new property, develop a new hotel, or adapt to the year's developments. Most banks and lenders prefer lower-risk investments, and profitability draws them, which is why this system fits smaller independent hotels as its investment risk is often more economical than that of retail or franchise chains. So, it is imperative to distinguish how your hotel will return earnings through your business plan positively. In addition, being genuine in your projects and presenting accurate information will define the value of the funding you will likely get and the period you are given to secure amounts. Private Investors - your marketing plan and strategy are vital when acquiring funds from private investors, even when many are looking to increase their holdings. Citing yourself as a low-risk investment opportunity is an advantage you can take to convince them of their funds' security. Wealth Management Team - is a firm of professional investors who can be analytical of your business. Investors or upscale families hire them to handle and coordinate their financial assets. They represent their clients and entrust their resources to specific enterprises. Self-Financing - gathering funds for your hotel from your savings and investments is a different and exclusive approach. Admittedly, this is more enticingly accessible because there is no business plan endorsement process to go through, making repayments more amenable. Nonetheless, giving yourself a profit of investment and a target date is necessary. In addition, opting to borrow funds from close friends or family members or granting them a cut in your profit is also an option. However, be sure to prepare an agreement for both parties to ward off any eventual problems. The adaptability of self-financing enables you to load up bank loans if you discern that added capital is a requirement for your hotel. Thus, more hotel owners frequently use this type of alternative. Government Grants - although government funding differs worldwide depending on your location, several governments are now assisting many companies within the hospitality industry because of the COVID-19 pandemic. It is essential to consider your USP's or unique selling points or any factor differentiating you from your competitors for this approach to justify your hotel funding. Furthermore, you will need a definite illustration of how your hotel can contribute to your economy and district since this method requires no repayments. Crowdfunding - this is where your innovative marketing tactics and approach come in as your concept and vision are crucial for this method. The public may be less likely to entrust their resources to businesses; however, you more likely have a primary audience, giving you the edge of having possible patrons within an easy reach. This method is relatively uncommon yet unique among other conventional methods mentioned, so it may be helpful for you to do some exploration. Ultimately, it's essential to be confidently optimistic about your business plan and marketing strategy's profitability to keep your business running. If we may be of assistance to your hotel marketing, please reach out to us at our website at www.bezla.com or give us a call on 888-999-8086. [more]
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Hotel Property Improvement Plan PIP Strategy for Branded Properties | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com No matter where you are on your hotel revenue journey, Bezla can help you go further. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - - Hotel Property Improvement Plan (PIP) Strategy for Branded Properties Property improvement can take a sizable capital investment. Now and then, hotels would have to go through it at some point. Electrical systems and plumbing, elevator and stairways, and security and communications systems are just some of the basic features that require upgrading in a Property Improvement Plan. A major project may involve renovating restaurants, the lobby, or other more prominent spaces in the property like conference areas and gyms. Why do hotel owners need to make changes and add improvements to their hotels? This significant move is usually made in compliance with brand requirements. It is intended to make the property more attractive and updated for guests, leading to increased booking, higher occupancy rates, and lower expenses in the long run. A Property Improvement Plan (PIP) is a crucial part of assessing the property’s value. This is why a PIP is a must-have for most hotel agreements, especially the branded ones. In addition, once the new owner acquires a hotel, the PIP can serve as a foundation for making decisions moving forward. As PIP costs have skyrocketed in the past several years, it has also significantly affected hotels’ sale proceeds. As a result, along with regular REVPAR growth, many flagged hotels have increased their PIP requirements, consequently translating to higher capital investment needed. Because of stiff competition, there are more brand options available, which cause the costs of PIPs to soar even more. This increase happens as each hotel modifies and personalizes their guests’ experience under their sub-brands. Brands can use PIPs to influence property owners. How? A brand can adjust the PIP requirements if it needs to downgrade or upgrade a property, and by doing so, affects the buyer on what steps to take and which direction to follow as a new owner. Whenever there is a change in ownership, both buyers and sellers must assess brand options. Questions such as “Could the brand gain market share? In case the hotel is flagged, would the parent be equipped to rebrand while maintaining operations?” are asked. Operational improvements and more revenue opportunities can arise from these events. It is always best to get your PIP ready as soon as you decide to put your property on the market. Having a PIP on hand will help you know the capital expenditures that investors will be bankrolling. A good PIP can also serve as leverage for negotiation. Overall, PIP can also improve the effectiveness of the sales process. Why? Because it contains valuable information to potential buyers and adds value to your offer. Brands are usually very open to negotiations on the scope and completion time frame, especially with sellers and buyers they have had previous working relationships with. As much as possible, it is a must to negotiate before sharing the PIP with any potential investor. This is to encourage buyers to spend and invest more with the brand. Then there’s the projected ROI. When you renovate rooms and facilities and update furnishings, it increases the hotel’s desirability and competitiveness. After such changes, investors would usually expect an increase in ADR and occupancy. Be very cautious with the Return Of Investment (ROI). Both you, as a seller and the buyer, should have a realistic perspective on this matter. Always check and consider whether ADR and occupancy have already peaked. If they have, shelling out more capital investment may not be needed, and investors may take away the PIP costs from their purchase price without factoring in the ROI. However, it is important to note that a PIP may not cover the entire investment required in the property because the transfer of ownership usually only involves changing furniture and guest-facing furnishings. In addition, features beyond the scope of a PIP, such as elevator upgrades or roof replacements, can cost more than the entire PIP itself. Lastly, you should consider the most critical detail in the sale—capital expenditure. This is one of the most significant deciding factors in closing the deal. Potential buyers need to fully grasp your estimates as a seller and how they affect the pricing guidance. Likewise, as a seller, you should also ask for estimates of PIP and other capital expenditures from your potential buyers. This would let you compare investors on a level playing field... https://bezla.com/blog/f/hotel-proper... [more]
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How Much Revenue Could Your Hotel Gain by Aggressively Upselling | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com No matter where you are on your hotel revenue journey, Bezla can help you go further. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - - How can upselling improve your hotel’s revenue? In hotel management, it is important to acknowledge that there is no single formula for increasing revenue that works for everyone. Many different factors affect how you can sell and upsell your property, and this is also why one tactic may work on one hotel but not on another. Your property’s location, placement, and environment hugely influence how you can market it and what upsells you can offer. For instance, a hotel in the middle of a business district is sold differently from a beach resort hotel. They will also have their own sets of additional products and services or upsells that uniquely work for them. More often than not, repeat clients and guests who stay for a few days are also those who would be most likely to be interested in offers for extended stay packages. You must carefully identify and study this subgroup and consider putting together a custom-tailored upsell that they would be most interested in. This highly targeted method is not about offering extended stay packages to individual guests or business travelers who are only staying for a night or two because that would be a waste of time. For such clients, you can come up with a different and much more individualized offer for their next visit, which will encourage them to return. Aside from recognizing the things that make your property different and creating bespoke upsells to select guests, it is also crucial that you realize when an opportunity presents itself and when there is none. Usually, hotel staff offer upsells to guests while they are at the check-in counter, asking if they’d like to have their room upgraded. More often than not, this is also their only attempt to offer additional products and services to clients, which don’t translate much. The key to boosting your hotel revenue is increasing your opportunities to upsell. You should train your staff to keep an eye on such events and always be ready to offer suitable upgrades. It is best to make an offer as soon as guests show the slightest interest in exploring more of your products and services, and make sure that getting an upgrade is as simple and straightforward as possible. This lessens the chances of them changing their minds. In creating upsell packages, it is best to start with your existing products and services and develop more ways to offer them to clients. An excellent way to introduce upsells to more clients is to make them available on your website, where guests can conveniently purchase as they book their reservation. This way, clients enjoy the added convenience of getting upgraded without queuing at the reception desk. What about guests who book through third-party booking sites? Direct bookings through the hotel’s website provide more opportunities to upsell than in third-party booking sites. Therefore, in choosing these partner websites, it is best to consider the commission system and whether it will be truly profitable for your hotel. Remember, just as every hotel is different, the upsell packages should also be unique and exciting. This ensures that your clients get the most remarkable experience while your hotel consistently increases revenue. These are only some of the few things to consider when you’re upselling to increase revenue. If you need assistance marketing your hotel, you may reach us at support@bezla.com or 888 999 8086 [more]
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How to Use Hotel Reservations Call Tracking to Grow Hotel RevPar, ADR, and Occupancy | Hotel Marketing #HotelMarketing #BeatTheCompetition #Bezla Bezla.com No matter where you are on your hotel revenue journey, Bezla can help you go further. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 - - - - - - - - - - - - - - - - - - - - How to Use Hotel Reservations Call Tracking to Grow Hotel RevPar, ADR, and Occupancy Two key benefits of online marketing are 1) it is easier to implement than traditional marketing, and 2) provides detailed analytics. You can then use the collected data to scale up your campaigns or re-target your marketing plan to improve profitability. Like online marketing, call tracking can also help increase hotel booking. In the internet age, employing telephone marketing may seem obsolete, but it has its advantages. When done correctly, telephone conversations with clients can be more effective in increasing bookings than online inquiries, making it still relevant and an essential part of your hotel's marketing strategies. Accessible telephone booking facilities are a must even for the most modern and luxury hotels. Why? Because of the high cost of hotel reservations, some guests would need assurance that they are completing the transaction correctly. However, with this method, although it helps increase bookings, you really cannot tell how effective it is because there is no way of measuring the success rate. This is where call tracking comes in and can be helpful. So, what is call tracking, and how does it work? Call tracking uses a special type of software that can tell where your telephone calls are coming from, whether via your local paper, Facebook, Google ad, etc. Call tracking is creating and assigning a unique telephone number for each ad campaign. This way, you can determine which one is getting more attention and more audience response. Call tracking lets you know if an ad, whether online or offline, leads to a phone call. Call tracking can also be used with your CRM, making it possible to streamline your marketing plan with sales, customer service and even monitor your revenue. You can track and monitor your calls, determine your business' peak hours and test the effectiveness of your ad campaigns. By looking at your call tracking data, you can get the best results from paid advertisements because you can then funnel your budget to the most robust channels, be it online or offline. You need to closely monitor your data and be open to experimenting until you find what works best for your business. Digital ads are convenient because clients can click through your ad. But regardless of the type of ad you're putting out, you must provide options to your audience. Always include our email address and telephone number. Or, if you are working on conventional material like newspaper or print ads, don't forget to include your website URL, email address, phone number, or even a QR code. Usually, customers who dial your number would stay on hold for about a minute before they hang up. Use this crucial window of opportunity to gain sales and avoid losing business to your competition. If nobody answers the phone, they are more likely to take their business elsewhere, and we don't want that. Make sure that you have enough staff to answer calls, especially during expected peak hours. There's a range of providers out there offering call tracking services, among other marketing features. To choose which one is best for you, start by deciding how you want to use call tracking and what you want to achieve. Google has a free tool for call tracking that lets you monitor call extensions on Google ads. It is an all-in-one service integrated with Google Analytics, AdWords, and other services, perfect for starters. However, it only works with a Google AdWords account. If you are looking for a more advanced call tracking system, there's a range of providers available out there, each offering a different set of features. One of them is CallRail. CallRail provides some unique features, such as tracking calls from specific pay-per-click keywords and real-time monitoring. They have a 14-day free trial, so you can try their service and see if it would work for you. If Bezla could be of service to your hotel marketing, visit us at bezla.com or give us a call at 888 999 8086. [more]
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How to Convert Your Hotel to a Pet-Friendly Hotel|Hotel Marketing May 2, 2021|Hotel Marketing How to market your hotel to pet owners: One of the noticeable changes in hotel clients' behavior in recent years is the surge of interest in traveling with pets. In the past, bringing pets on holiday was pretty uncommon, and this niche used to make up a tiny portion of the market. With the dawn of social media and the emergence of social influencers, more and more travelers now think it's cool to bring along pets on holiday, which prompted hotels to accommodate increased pet-related requests. With this new trend becoming a norm in most hotels, it just might be worth jumping on the bandwagon to add value to your customers' experience. Making your hotel pet-friendly is an excellent way of making your hotel more attractive to clients. Never forget that you are catering to different groups of guests. Welcoming a new niche into your market doesn't mean you should compromise the comfort and convenience of your existing guests. Don't forget that not all of your guests in the building are pet owners, or traveling with pets, so they have different needs and requirements. It is essential to define a strict set of rules regarding pets on the property to set boundaries and restrictions. While we know that hotels are expected to be flexible and are usually encouraged to go the extra mile to keep clients satisfied, managing pets in your hotel requires a different approach. It is essential to be clear and firm with your guidelines to avoid any misunderstanding or disagreement later on. It is always best to indicate in your terms and conditions which animals are allowed, which breeds are welcome, and the responsibilities of your pet-loving clients. Examples of limitations that you can set are the breed, size, weight, or the number of pets allowed in each booking. It is also crucial to point out to your pet-loving guests that not all areas of the properties are open for their four-legged companions. Again, this step is vital in making sure that you are also looking after everyone’s interests. Not all guests can be around animals for various reasons, especially health and safety. Again, establishing your terms and conditions from the start and making sure they are clear and understood during the booking process will help save you and your customers from any surprises and unwelcomed inconveniences during their stay. Laying out your guidelines ensures that pet owners know their responsibilities and limitations while on the premises. With pet-friendly features now in your roster of services offered, make sure that your pet amenities have the same top-notch quality as the rest of the hotel's facilities. Pet owners would greatly appreciate it if their pets receive the same level of service they do, which puts much more value on their own experience. A helpful tip on how to develop animal-friendly ideas is to list down all the added value and benefits that you offer to your clients and adapt them to suit your animal guests. For example, most hotels have a spa or a gym. You can have a version of these facilities mainly made for pets to play and socialize with other pets. You may also have a special room service menu specially designed for cats or dogs. In-house pet-sitting service is also a great idea and is best for guests who would like to take a short break and enjoy some quiet. Remember, whether you're dealing with human or animal guests, it is always all about adding value to their experience. It is about adding those little touches that make their stay convenient, memorable, and unlike any other. Do not be afraid of innovating and introducing new services, especially if it answers a need or a problem. If you need help with your hotel marketing, please reach out to us at www.bezla.com or call +1-888-999-88086. [more]
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How to Prevent High Employee Turnover in the Hotel Sector April 25, 2021|Hotel Marketing Businesses across all industries, including those in the hospitality trade, are well aware of millennials being a significant portion of the current market. However, more than being viewed only as customers, you should also acknowledge their essential role as human resources whose behavior now largely influences businesses. Unlike Gen X or the Boomers before them, Millennials have a rather unconventional approach to career development. While older generations tend to follow a straightforward and linear path of career progress, millennials are much more out of the box, unpredictable and flexible. Boomers worked in the same company for decades, got promoted every few years, and then reached a senior-level position. On the other hand, Millennial are not afraid to explore and go in different directions, as long as it achieves their goals. It would be best if you considered this when dealing with younger employees. Their outlook and values are pretty far from older generations. Nowadays, even recent graduates in entry-level jobs have their vision set only for the next 18 months. They are very open to moving to another company if given a better opportunity. It is best to make it your goal to manage their inclination to move and make it only within the organization. If you cannot address this, you will be losing some good employees, and fast. Millennials make an excellent target market for the hotel industry because of their apparent love for traveling. It is the same for your staff. They belong to the same generation, and they appreciate being able to travel, even for work. Mainly because it's the hospitality business, they expect to travel or move to different locations in the first few years before being promoted to a senior-level position before turning 30. Like everybody else, millennials are hard workers, and they will go to great lengths to reach their goals. They like to showcase their skills and abilities at work, and it works excellently when their employers express support in their career advancement. Millennials have a third for responsibility. They like to be in authority and to perform and achieve goals for the company while being rightly compensated, which contrasts with the old practice of having only the senior staff handle all responsibilities. While proper compensation attracts millennials, they are more driven by their career goals. Their decisions are made based on which organizations or companies can help realize it for them. A good example is when you have a young hotel staff, who is so amazing at her job that you want her to keep doing what she does. It may sound ideal from your perspective as the hotel owner-manager, but your lack of support for her career progress may drive her away sooner than later. By not considering their goals and career plans, you're most likely to lose great employees. Gone are the days when Human Resources solely handles an employee's evaluation leading to their promotion. You should be more involved in their journey by communicating and providing encouragement each step of the way. At the same time, try to know about their plans and objectives and learn how to use them to your business's advantage. Build your strategies around your observations while It is a must to earn their trust. It is one step towards keeping your good employees and preventing high staff turnover. To meet their travel expectations or new experiences, consider sending them to various assignments in different locations or work with other affiliates and brands in different areas if possible. In case your organization does not have the roles that they are eyeing, do not be afraid to acknowledge it and make it part of the conversation. At some point, you will need to accept it and allow them to move on and follow their career path. You can only hope that they come back eventually. That's why it's crucial to establish a good relationship with everyone and not letting anyone leave on a sour note. After all, it's a small world, and working in the hospitality industry only makes it smaller. The idea of coming back to where one started is not far-fetched, mainly because as time goes by, priorities change, and many still return to their place of origin at some point. Of course, you would want to be on their shortlist when they settle back in. Understanding millennials can be tricky. But one way to look at it is that if you don't exert the effort, your competition will, and with this generation, you can't expect lifetime loyalty. And just like how you address your guests' individual needs, you should also get to know your staff as individuals who are motivated differently. Each of them may have their own sets of strengths and weaknesses, but they will commit to your business's best interest as long as you support and protect theirs. A tip for your hotel is to establish a solid relationship with hotel schools. You should go beyond the once-a-year interaction and try to make it a continuous engagement with them. Set up lectures, seminars, coaching, even job fairs which can open more doors of different opportunities on both ends. If you need help with your hotel marketing, you may call us at 888 999 8086 or email support@bezla.com. [more]
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Creative Ways to Strengthen Hotel Incremental Revenue April 18, 2021|Hotel Marketing When we talk about increasing revenues, it usually revolves around getting more bookings and increasing occupancy rates. But when it comes to growing your incremental revenue, it is more about making your guest want to spend more on your products and services during their stay. This is especially applicable to smaller hotels, which cannot simply accept more reservations because of their limited number of rooms, quickly reaching capacity. Upselling and cross-selling additional products and services are some of the most commonly used tactics to augment incremental revenue. It's an excellent way to explore and target niche markets. You can offer a product, service, or upgrade that a particular group of customers would highly appreciate. You can start by offering standard hotel services such as early check-in and early check-out. You can also go for something more specific, like special group deals for traveling families or introducing pet-friendly rooms for animal lovers. These extras can create interest and attract guests while creating a perfect window of opportunity for you to entice them to spend more than their original booking. Upselling and cross-selling play a big part in incremental revenue generation. But it would be best if you took note that timing is also crucial in introducing your add-ons. This means you should know exactly when to offer them to avoid hard-selling, which guests do not appreciate and could drive them away. Train your staff to upsell and cross-sell and maybe encourage them with excellent sales incentives, but monitor and manage their performance to ensure they are not employing high-pressure sales tactics. Another means of generating incremental revenue is utilizing unused spaces in your property. Consider renting out a restaurant, a conference hall, a yard, or a garden -- areas that you have that can be perfect for conferences, parties, wedding receptions, or any event. You might also have a spare lounge area that can be rented out as a cozy co-working space. Look around and see which areas can be potentially rented out. If you have a bar or a social room which barely gets filled, you should arrange to have some sort of attraction or entertainment like a live band or sports fixtures. The goal is to present plenty of attractions to entice guests to book your hotel and then offer irresistible deals that would make them spend more during their stay. But beyond these steps that attract customers, it still boils down to providing the finest service a guest can experience. And repeat clients are usually more likely to spend more when they come back than first-time guests are. Once you have caught your customers' attention, the next thing to be concerned about is making sure they return and keeping them as recurring clients. At this point, you've already established your approach on how to provide an outstanding experience, so it's time to conceptualize an incentive system or a loyalty program to encourage them to keep revisiting. Provide individualized service to your guests to cater to their unique needs. This shows that they are valued and given importance. You can achieve this in the slightest and simplest ways, such as fulfilling simple room requests or having a helpful front desk that they can conveniently reach at any time. There are plenty of other ways on how you can provide a better customer experience. Check out our previous blogs to learn more about innovating your hotel. Ultimately, driving your incremental revenue is mostly about maximizing your resources and stepping up the quality of services. Building your incremental revenue is a worthy means of augmenting your hotel's profitability and can be implemented to complement your conventional revenue management strategies. It's just a matter of finding the right balance of methods for your business. If we can help your hotel marketing, reach out to us at www.bezla.com or give us a call at 888-999-8086. [more]
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Valuable Strategies to Collect Hotel Guest Feedback April 13, 2021|Hotel Marketing If you had to choose, would you rather have guests who complain or those who don’t but airs out their feedback online? Proactively asking for feedback and immediately addressing concerns is an opportunity to undo whatever negative impression a customer may have and turn it around. If things go well, you can even convert an unhappy guest into a brand ambassador who would gladly recommend your hotel to others. What do you do to get customer feedback? • Researchers in a study says that the best time to get feedback from your customers is ASAP. The sooner you can get it, the better. Most participants in the said study revealed that they would give feedback after checking out from a hotel to a few days later. There are also a few that say they never give feedback. • What does this mean? It means that the longer it takes you to ask for feedback, the less likely they are to provide any feedback from the time a customer checks out. In short, ask for feedback as soon as they check out. Also, make sure that your staff knows how to press the right questions, understand concerns correctly, and provide appropriate solutions. • Jetsetting customers and entrepreneurs who are on the go won’t have the time to answer questionnaires upon check out. Instead, you may send them a card with a survey or feedback link, which they can complete later. Traveling families with toddlers and kids can be pretty busy. An excellent way to encourage them to provide feedback is to make fun feedback forms for children. Throwing in a box of crayons would be a nice touch. • From experience, women are more open to providing feedback than men during a hotel stay. Ladies are more likely to give feedback than men. How can this information be utilized? You may separate your client database by gender and consider prioritizing women in reaching out for feedback. This way, you have higher chances of getting valuable responses. • However, this does not mean men on your list are to be ignored altogether. The combined opinions of ALL guests are still of the most significance. How do you get guest feedback? • A survey showed that most hotel guests now prefer to answer online surveys that they receive via email, but there is still a significant number who like to do the traditional survey to fill out forms at check out. There is also a handful who would prefer sending feedback via apps. To make sure all bases are covered, if you would go for the printed survey format, it is a good idea to add a QR code or a shortened URL to encourage online submission. • Make sure that your survey questions accurately collect the information you intend to gather. Keep them short, simple, and concise. Instead of having customers write their comments and opinions, a multiple-choice set of questions is more convenient. • Also, consider how you can make the survey possible and hassle-free at the point of check out. It may not be everyone’s favorite, but a tablet with a set of simplified questions gets better engagement and responses than lengthy questionnaires. • It might be a good idea to provide guests with incentives to encourage them to share their feedback. However, it would be best if you were careful not to make their opinions unbiased. Small tokens or freebies might be lovely, but it shouldn’t be something that would make them feel obliged to leave only a positive review. Important: Follow up. See that the information obtained in your surveys is followed up on; otherwise, it does not serve its purpose. Interestingly, customers on the opposite ends of the satisfaction spectrum are most inclined to leave feedback. The most satisfied and the least satisfied ones often leave the strongest reviews. That’s why obtaining the opinion of the middle group is just as important. The middle group reflects the norm for guests. Remember, feedback is not only about getting suggestions and complaints. It is also about finding out what made your guests' stay remarkable and hearing about what impressed them the most. This is a good way to determine how you can stir your marketing plan to focus and emphasizing aspects that appeal to customers. If Bezla could help your hotel's marketing plan, feel free to contact us at bezla.com or give us a call at 888-999-8086. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
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Boost Your Hotel & Resort Social Media Marketing with Instagram April 4, 2021|Hotel Marketing Because social media is a relatively new concept in the marketing scene, hotels and resorts in the hospitality industry have taken different routes in incorporating it into their marketing plans. Some have openly embraced the new technology and adapted quickly, while others have not fully explored its potential. Some are still on the fence, and some haven't been bothered even to consider it. For the early adopters who are now actively utilizing Instagram and Facebook (and other platforms) in marketing their hotels, most have started employing staff whose functions are solely for social media management. How do you make Instagram work for your business? Instagram is a social media platform that centers around perfect images. It is all about sharing beautiful pictures of places, food, people, things—anything attractive, enticing, and engaging. This practice has become widely popular that there's now even a word for anything pretty enough to share: Instagrammable. Therefore, for guests to start posting more content about your hotel, it is necessary to make your place Instagram-worthy. If it is, you can expect your guests—especially millennials—to spread the word about their perfect holiday to their network of followers. However, it is not only about having a visual feast of a place to impress your guests. Remember that excellent customer service is also essential. It is all about balancing these elements. One of the most common ways of enticing Instagram users to book your hotel is by emphasizing your key selling points. Highlight what makes your property unique and what will make their stay different and exciting. Let them have a peek of what they can find in and around the hotel, allowing them to envision what great visuals they can curate during their stay. Because millennials comprise most of today's consumer demographics, this social media phenomenon is an excellent opportunity to step up your business's marketing techniques. We have a related video about marketing to millennials in our blog at www.bezla.com/blog, so be sure to check that out as well. To build a successful Instagram profile for your business, first, make sure that you have a business (not an individual) profile. This is free and does not require any membership or subscription. Having a business page allows you to advertise your website and contact information. You can also integrate it with your Facebook page, if you have one, with convenient social media buttons and links. These platforms can collect data, providing you with a more comprehensive report to adjust your marketing strategies accordingly. Instagram, along with Facebook, is constantly being developed and updated. New helpful elements are being introduced to meet consumers' growing marketing needs, such as the reels feature, which reminds you of Tiktok, and the stories option, inspired by a Snapchat feature. These features conveniently let you share your marketing content in different formats to reach various target groups. These improvements are carefully programmed to perform specific actions and achieve certain marketing goals. The best thing you can do is to use these features to maximize its marketing potential. And it doesn't have to be complicated. Fully utilizing the platform can be as simple as providing a complete bio or ensuring that all the necessary fields have been filled out, like contact details or business hours. One fantastic feature of Instagram is the ability to tag people and places with hashtags. Hashtags are usually misused, but if you know how to use them properly and make the most out of them, it can make a big difference in your marketing plan. Your social media pages should consistently use the correct hashtags for your brand and create special ones for specific events or products. This technique can bring your content closer to potential customers searching for similar accommodation or services in the area. You can also use tags to link your business with partner establishments to increase your possible audience. Another way of increasing social media engagement is through influencers. Social media influencers are individuals who have a solid social media presence and have a large number of followers. While many celebrities are instant social influences, regular individuals or content creators who have organically built a fan base over time are great influencers, too. You can hire influencers to post your hotel on their social media pages. It may sound too easy, but it's not foolproof. Getting an influencer to promote your business should be considered carefully and taken across all relevant social media platforms and establish your internet presence for a while before reaching out to influencers. This is because it will be difficult for influencers to market something that has barely been around and does not even appear in Google searches. These are only a few pointers on how you can use Instagram as a tool for marketing. If we can help marketing your hotel, you may reach out to us on our website at www.bezla.com or give us a call on 888-999-8086. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
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