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BezlaLLC's Updates (85)

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  • Revenue Management Tips on How to Increase Hotel Income & Profit November 16, 2020|Hotel Marketing Here are general tips on how to improve the hotel’s revenue: 1. Monitor the hotel’s unconstrained demand The hotel’s unconstrained demand refers to an estimate of the total demand of the hotel. It measures how many rooms can be sold in a given day if the hotel had totally unlimited capacity. For example, when demand is high, such as Christmas, the hotel’s... [more]
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  • How to Name Hotel Room Types Effectively | Hotel Marketing November 9, 2020|Hotel Marketing How many times have you come across a hotel that sells a Standard Room? Would you want to stay there, especially if the room rate is at $200-300? That would certainly not be convincing. What if that room rate was for a Plush Double or Triple Suite? You might then be more inclined to make a reservation. Names play a critical role in the marketability of your hotel. Remember, rooms are perishable... [more]
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  • How To Increase Hotel Revenue in Low Season? | Hotel Marketing November 2, 2020|Hotel Marketing How do you manage the seasonality of your hotel occupancy? After the peak season will eventually come the off-peak season, which makes it more difficult to attract guests and reach maximum hotel occupancy. You will have to deal with this every single year. So here are great tips to help prepare for your hotel's off-peak season. 1. Rev up your digital marketing campaigns. Marketing is a... [more]
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  • Top 10 tips on How to Write a Hotel Business Plan|Hotel Marketing October 26, 2020|Hotel Marketing How should you write a successful hotel business plan? Once you have come up with an initial concept for your hotel business, it is not at all that difficult to construct a business plan. To prove it to you, here are top 10 tips in writing a top-notch business plan. 1. Summarize your hotel concept. You want to start by summarizing your hotel concept into two parts: your mission... [more]
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  • Top 10 Best Practices for hotel description | Hotel Marketing October 19, 2020|Hotel Marketing Both leisure and corporate travel agents use online booking websites to search and book hotels. Your hotel description on these websites acts as an electronic brochure, which makes it one of the most significant sales assets you have. Thus, make sure that your hotel description is as great as it can be. Here are the industry’s best practices that you can use for your hotel. 1. Fill out... [more]
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  • Hotel Profitability Made Simple | Hotel Marketing October 6, 2020|Hotel Marketing How is your business doing during the global pandemic? Is it profitable or not? If not, is it on the right track to recovery? The best place to start in answering these questions would be your P&L statement. P&L is just a fancy way of saying profits and losses, which is determined by adding your total revenues subtracted by your total expenses. Whether the difference is positive or negative... [more]
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  • Building a Comp Set for Your Hotel – Best Practices September 28, 2020|Hotel Marketing What is a competitive set, and how can you use it to your full advantage? As we always say here at Bezla, you must stay ahead of the competition. That means keeping a close eye on what and how your competitors are doing. The big question is, which competitors? That is where a comp set comes in. A competitive set, or “comp set” for short, is a group of hotels that you compare... [more]
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  • How to get more direct bookings for your hotel? | Hotel Marketing September 22, 2020|Hotel Marketing Virtually every hotel under the sun is struggling with direct bookings. Since we in the hotel business are paying a lot for commissions to third-party websites, we want to get more direct bookings. The easiest way to get direct bookings is by using the most popular search engines, such as Google Hotels. If you invest time and resources to integrate your website to Google, it will... [more]
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  • How to sustain a high occupancy hotel? | Hotel Marketing September 15, 2020|Hotel Marketing When hotel owners and investors look at their revenue management reports and compare them to the competition, they usually wonder why their occupancy rates are not up to par with competing hotels. If we break down the market segments of these high-occupancy hotels, we will most likely see that the reservations that keep their occupancy high are not coming at their best available rate. They will... [more]
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  • How to analyze hotel P&L statement. | Hotel Marketing September 7, 2020|Hotel Marketing In terms of laying out your hotel's revenue, cost, and profit performance, it does not get much simpler than a Profit and Loss (P&L) statement, also known as an income statement. It does what it says on the tin. If the impact of profit and loss on your hotel is entirely new to you, we recommend taking some time to wrap your head around how they work before delving into the analysis stage.... [more]
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  • Real Cost of Training Hotel Employees and Turn Over. August 31, 2020|Hotel Marketing We do have a higher employee turnover in the hotel sector than in other industries. It is frustrating because it costs more to hire and train new employees than to keep the ones you already have. Some studies estimate that each employee turnover would cost an average of 6-9 months' worth of salary. Why? When our employees leave, they are walking away with all that we invested — time, energy, and... [more]
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  • Revenue Management Strategies during an Economic Downturn or Global Financial Crisis August 24, 2020|Hotel Marketing How should you manage your hotel's revenue during a financial recession? This question is very topical at the moment, given the COVID-19 pandemic and its felt impact across the hospitality sector. It can understandably cause quite a lot of panic, mostly because a financial crisis thankfully doesn't happen that often. Now is the best time to be prepared and get creative... [more]
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  • Top 10 reasons why hotel investments fail August 17, 2020|Hotel Marketing Business failure in the hotel sector is almost always avoidable. Arm yourself with the right knowledge so you can avoid the top 10 reasons why hotel investments fail. 1. A lack of investment into people and property It is easy to think that the less you have to spend on paying staff and maintaining your hotel, the more you will gain in profits. On the contrary, it can end up losing you more money in the long... [more]
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  • Should we offer flat or dynamic discounts for local negotiated rate accounts? August 10, 2020|Hotel Marketing If you have an LNR account, say a university or hospital in your area that is producing room nights within your market, you can start a referral partnership with them so that they will refer guests to your hotel. If the guest mentions the name of the LNR account that referred them, the guest will get a discounted rate. Set up a referral program that is a win-win for everybody... [more]
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  • How revenue managers should spend their time with STR data ? August 3, 2020|Hotel Marketing Data from your STAR report is valuable intelligence data that is often overlooked by many revenue managers. They assume that STR data from the previous year is no longer relevant in the future. That is wrong. You should look at your STR data to develop your next competitive revenue management strategy. Looking at your STR data is a much more difficult task than it sounds. Here are four simple... [more]
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member since: Mar 19, 2021
interests: Bezla.com LLC is a U.S.-based global hotel sales and marketing management company, operating branded full- and select-service hotels, resorts, convention centers and independently owned hotels. The company's experienced operators, industry-leading platforms and extensive marketing capabilities produ
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