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BezlaLLC's Updates (85)

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  • Bring your hotel an additional million dollars in revenue to your hotel by fixing this simple problem March 31, 2020|Hotel Marketing Some hoteliers still mistake an inquiry call for a sales conversion. That’s not the case. You still have to train your staff to convert inbound calls into your next million-dollar sale. Here’s what you can do. Have a family or friend call your property today. Have them pose as a potential client for a group reservation, be it for a family... [more]
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  • Why rate coding is important at your hotel? March 15, 2020|Hotel Marketing Depending on your revenue management system or brand, there are a variety of rate type codes available to you, including some standard industry codes like Rack Rate, Best Available Rate, Group Rate, and Regular Discount Rate codes. Rate coding is of great importance in the statistical analysis of your reservations database. It tells you what type of guests book your property, what sources or accounts they come... [more]
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  • Should you spend money on PPC advertising for your hotel? March 9, 2020|Hotel Marketing If you are not spending money on pay-per-click (PPC) advertising, you are missing out. Depending on the market you are in, you may spend a lot more or a lot less on PPC advertising. If you are in a major city with a saturated market, you may spend a lot more. If you are in an area with only five other properties, you may spend a lot less. Regardless, you have to invest in PPC advertising. When... [more]
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  • Power of asking a question at your hotel. March 1, 2020|Hotel Marketing Asking a question, this is very simple, yet it is very powerful. Questions are powerful means to discover creative potential, potential that would otherwise remain untapped and hidden. When you walk in a hotel you see a lot of people going around, but most of the time we have no idea why they are in town. When you ask a question, you must know what you want for an answer. Once you know what kind of information you... [more]
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  • How important revenue management is for your hotel? February 17, 2020|Hotel Marketing Revenue management allows a hotel to implement a dynamic pricing strategy based on seasonal demand. Believe it or not, there are still hotels in this day and age that do not practice any revenue management activity. They do not check pickup reports, upcoming room blocks, and competitor’s rates. Everything is up in the air. They simply hope that they will get the best value out of publishing the... [more]
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  • How could your hotel increase market share with Hotwire-Priceline February 10, 2020|Hotel Marketing Let’s say that our average daily rate (ADR) is at $200 a night. If we have a low occupancy at a specific future date, we can move our hotel rooms by offering them at a discount rate of say $99 a night. We do not want to publish that low of a price, however, because that would lower our ADR too much, or that might affect our existing negotiated rates or group rates. In that case,... [more]
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  • What is a hotel star report? February 3, 2020|Hotel Marketing Believe it or not, there are still a lot of property owners out there who invest millions of dollars into a hotel but do not know what a STAR Report is. The Smith Travel Accommodations Report, or STAR Report for short, is a benchmarking tool used to evaluate a hotel's performance against its competitive set. It allows a hotel to compare its performance against properties in the same geographical area, market segment and... [more]
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  • Should you go to college to be successful in hotel industry? January 27, 2020|Hotel Marketing While a college degree is not a predictor of success in the hotel industry, it most certainly boosts a prospective employee’s chances of being considered for the job. A college degree initially tells an employer that the applicant has the consistency to accomplish something great. The determining factor for success in anything that we do in the hotel industry or any other profession is... [more]
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  • Why your hotel should never be sold out? January 19, 2020|Hotel Marketing While it might seem counterintuitive, it is a fact that a hotel completely sold out days or weeks in advance is a costly mistake. Many property managers celebrate when their hotel sells out at a future date. It’s definitely one less thing to worry about. It’s also a surefire way of losing potential guests who are willing to pay more for the rooms that have already been sold. Here’s why you... [more]
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  • Which hotel franchise should I choose for my hotel? January 12, 2020|Hotel Marketing There are a lot of hotel brands to choose from and deciding which flag to fly can be challenging. There are also a lot of moving parts to answer this question, not one answer, could cover every different situation that you might have. However, I am just going to cover some of the simple facts that you might already have on hand. This would give you an idea of what type of property and what type of... [more]
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  • When should you hire a sales manager at your hotel? January 5, 2020|Hotel Marketing A sales manager is critical to any business because of that individual’s direct influence on revenue generation. If your hotel is one of the newer properties in a still unsaturated market, chances are you are doing well. At this point when business is booming, should you be considering hiring a sales manager or a company to handle your hotel sales? The answer to that question is yes. If you... [more]
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  • Should you buy a full service hotel? December 29, 2019|Hotel Marketing We have been getting a lot of questions lately from clients who already have a couple of independent limited-service hotels and are now looking at buying their first full-service hotel with banquet space, a cocktail lounge, and a restaurant. At first glance, it seems like a great opportunity. The first question we usually ask is, who would be running the hotel? Running a limited-service hotel is learnable and does... [more]
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  • My hotel is underperforming should I do a renovation? December 22, 2019|Hotel Marketing Renovating a hotel is a challenging process that requires a lot of investment and time. If you are a flagged hotel and your brand requires you to have a renovation, there is no question that you should do it. If you are an independent hotel with the option to choose whether or not to do a renovation or a flagged hotel that is currently underperforming and is looking at a renovation to possibly... [more]
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  • How to improve your hotel’s sales? December 16, 2019|Hotel Marketing What an amazing question! How can you improve your hotel sales? This would probably be an 8-9-hour discussion for us to cover every aspect. But I’m just going to jump right over to some very simple facts that will immediately give you some to do items to get started with. Hotel revenue is like a pipe. Here is how I see your hotel revenue; it is just like a pipe. The pipe where your revenue is coming... [more]
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  • How to handle complaints at your hotel like a pro? December 9, 2019|Hotel Marketing Being in the hotel industry, you must know that guest complaints are unavoidable. Dealing with them can be one of the hardest challenges for any member of your staff. It is quite a stressful situation and not all of your employees, especially your newly-hired hourly employees, can take the complaints and handle them like a pro. It is an absolute must that you train your employees well. If you... [more]
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member since: Mar 19, 2021
interests: Bezla.com LLC is a U.S.-based global hotel sales and marketing management company, operating branded full- and select-service hotels, resorts, convention centers and independently owned hotels. The company's experienced operators, industry-leading platforms and extensive marketing capabilities produ
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