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BezlaLLC's Updates (85)

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  • How Flip a Distressed Hotel in 6 Months or Less? |Hotel Marketing February 22, 2021|Hotel Marketing Flipping hotels can be a very worthwhile venture. Although it comes with big risks and requires considerable investment, it proves to be a very lucrative trade if done right. It all begins with identifying a poorly-performing hotel and getting on a mission to turn things around. Flipping a business is an opportunity to declutter, make the necessary changes, and go back to basics, with... [more]
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  • An analysis of the Hotel Industry with Porter’s Five Forces February 18, 2021|Hotel Marketing Porter’s Five Forces is a business analysis model that determines a company’s competitiveness and explains why (and how) industries are able to sustain different levels of profitability. This tool is used to evaluate the attractiveness of the industry from its competitive intensity. Let’s have a look at these Five Forces: 1. The bargaining power of the customers.... [more]
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  • How to Increase Your Hotel Ranking on TripAdvisor and Other Review Platforms | Hotel Marketing February 14, 2021 | Hotel Marketing Hotel reviews have been considered paramount to hotels but mostly to travelers looking for places to stay. Since the global pandemic started, these hotel reviews have become even more critical metrics for many hotels and travelers because of the added safety precautions. With over 1.2 million hotels ranked globally, TripAdvisor is the prime review site for... [more]
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  • Top 10 Tips for Outstanding Hotel Revenue Management February 8, 2021|Hotel Marketing Starting a hotel and managing it is no joke. How about improving its performance and driving in revenue? If you're struggling to keep its performance in check and looking into increasing your revenue, here are ten tips for especially for starters: 1.Check your hotel teams' culture. Ensure that your staff is fully aware of your hotel's values. Let them know of your goals and your plans on how to... [more]
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  • Hotel Market Analysis for Banks and Lenders | Hotel Marketing January 31, 2021|Hotel Marketing How important are market research and feasibility studies to the hotel industry? Market research is a must for a plan to be workable and a feasibility study is necessary to acquire investors therefore, these two are two key factors to determine your chances of success in this industry. Here are a few things you might want to consider when determining your chances: Avoid making decisions... [more]
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  • How to Market Your Hotel with Innovational Concepts January 25, 2021|Hotel Marketing Even if a hotel is already doing well, it’s always a good idea to introduce innovating concepts to the market. Doing so takes the business up a notch and makes sure that it has something unique that sets it apart from others. Coming up with new ways to be different and becoming a trendsetter in the industry can pave ways for greater opportunities. It is understandable that at first, it may seem... [more]
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  • Measuring the Performance of your Hotel Call Center January 19, 2021|Hotel Marketing In inbound marketing, it is not about having the most attractive advertisement or going after your customers to offer your business. Inbound marketing is about your customers voluntarily coming to you for what you can offer. Contrary to traditional advertising where the guest is usually the receiver of advertising messages, a call center is a platform where your business is on the receiving end. Your... [more]
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  • Internet Hotel Marketing has become Essential in Hotel Asset Management January 11, 2021|Hotel Marketing Internet Hotel Marketing: an Essential Part of Hotel Asset Management In this industry, it is important to get the highest return on property investment. Internet marketing can play a crucial role in reaching that objective. More than just focusing on the day-to-day grind of running a hotel, it is a must to have a real estate perspective in overseeing the business. By considering... [more]
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  • Hotel Sales Order Takers vs Aggressive Personalized Hotel Sales January 4, 2021|Hotel Marketing In an internet-denominated world where everything can be practically done online, it is not surprising that many people would think of telephone sales as an obsolete method to sell. While it’s true that online reservations now dominate hotel bookings worldwide, it doesn’t mean that the internet has become an absolute replacement for telephone sales. Phone sales should never be set... [more]
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  • 7 effective ways to boost your hotel's occupancy and revenue December 28, 2020|Hotel Marketing 1. Leads Leads are one of the crucial things needed before anyone can even start marketing a hotel. This is where it all starts and what makes things possible. So, where does one get leads? Who’s generating leads in this market? How does one find them? Waiting for the company’s inbox to fill and relying on that alone to generate leads is not going to cut it if increasing the... [more]
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  • Online Hotel Marketing Strategies | Hotel Marketing December 21, 2020|Hotel Marketing How to approach the weird and wonderful world of online marketing: One thing to note about dealing with online marketing is the extremely fast paced environment in which the online media sector evolves. While traditional print media deals with decades-worth of loyal readers to its newspapers, websites and social media platforms are made to evolve much quicker in order to maintain popularity. So... [more]
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  • How to Market a Hotel? | Hotel Marketing December 13, 2020|Hotel Marketing 1. Boost PR While traditional advertising is an important part of marketing, public relations can play an equally important role and should always be taken into consideration in any marketing strategy. The press and the media can create a huge impact on just about anything, which makes them significantly important to many businesses, including the hotel sector. Genuinely positive reviews especially from... [more]
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  • Top Secret Hotel Website Improvement Plan | Hotel Marketing December 7, 2020|Hotel Marketing COVID-19 has undoubtedly affected our businesses in ways we may not have been prepared for. Some businesses have had to resort to doing almost all business entirely online for quite some time for the safety of all interested parties. Of course, most hotels have had websites for years and transacted this way. However, with the variety of people now needing to use their websites, it is time for some... [more]
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  • What does Opaque Pricing mean for hotels? | Hotel Marketing November 30, 2020|Hotel Marketing Opaque is the opposite of transparent. In transparent pricing, the customer sees the brand or product he is buying. In opaque pricing, the customer does not see this branding. Opaque pricing is useful to a hotel because the hotel can offer considerable discounts to prospective guests without affecting the hotel’s published price position. The word “opaque” is used because the... [more]
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  • What is the Definition Hotel Revenue Management?| Hotel Marketing November 23, 2020|Hotel Marketing Hotel revenue management is an important concept in the hotel industry because it allows one to anticipate the demand to optimize the hotel’s availability and pricing in order to achieve the best possible financial results. The widely accepted definition for good hotel revenue management is selling the right room to the right guest at the right time for the right price. The... [more]
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member since: Mar 19, 2021
interests: Bezla.com LLC is a U.S.-based global hotel sales and marketing management company, operating branded full- and select-service hotels, resorts, convention centers and independently owned hotels. The company's experienced operators, industry-leading platforms and extensive marketing capabilities produ
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