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BezlaLLC's Updates (85)

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  • Occupancy vs. ADR: Which is the biggest influence on a hotel's bottom line? Other hotels in your local market could have a RevPAR of $80, but they could be larger hotels with more rooms or smaller hotels with fewer rooms. Hotels can have the same RevPAR, but they are performing very differently depending on their actual number of available rooms. Thus, use RevPAR along with other revenue management metrics such as your occupancy rate and average daily room rate to get a fuller picture of... [more]
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  • What is RevPAR ? July 20, 2020|Hotel Marketing We all know that the core business of the hotel industry is selling rooms. How can you tell if you are doing well in your core business? RevPAR, which stands for revenue per available room, tells you how much money you are making from each room per night based on how many rooms are occupied and how much you are charging for them. RevPAR is the gold-standard metric in hotel revenue management and is used across all hotels worldwide. If you... [more]
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  • What does Benchmarking mean in the hotel industry? July 14, 2020|Hotel Marketing Benchmarking is about looking at your own business performance and comparing it to that of your competitors to enable you to identify what success looks like as well as what failure looks like. It's a good idea to keep an eye on your competition anyway. If you can identify and learn from other's mistakes you can avoid making your own. Benchmarking relies on real existing data, your sales figures and the... [more]
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  • What does LPAR stand for in the hotel industry? July 6, 2020|Hotel Marketing Believe it or not, they're a lot of hotels that do not track their labor costs, or if they do, they track them inaccurately. Whether you are a small or big hotel, labor will be one of the major operating expenses. Allocate your labor costs properly to maximize your hotel's profitability. LPAR, which stands for labor per available room is a benchmarking tool that gives you a better picture of how much you spend... [more]
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  • How to generate more revenue from BidClerk, Crew, Construction Leads June 16, 2020|Hotel Marketing If you are an economy brand, you should be looking at construction leads or crew leads to generate more revenue for your hotel. To attract this market segment, you need to offer competitive rates. Construction projects often have a specific budget to work with compared to large management consulting firms like McKenzie and Bain that have deeper pockets and unlimited money to spend on hotels.... [more]
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  • Triple your hotel's revenue with search engine optimization “SEO” June 7, 2020|Hotel Marketing Hotel search engine optimization (SEO) is the practice of increasing your hotel website’s ranking on search engines like Google, Yahoo, and Bing, thus driving traffic and bookings on your website. Let’s say your hotel is in Houston, Texas. Just type “Houston Texas hotels” on Google and hit search. Make sure that you are on a private browser so that Google... [more]
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  • How to increase your hotel's market share with Pay Per Click Ads? May 31, 2020|Hotel Marketing Pay-per-click advertising, commonly referred to as PPC, is a cost-effective way of increasing traffic and bookings on your hotel website. It is cost-effective because you only pay for the clicks your ads receive instead of their reach. If a search engine determines that a user is looking for a hotel, it will auction ad placements in real-time to hotel properties with existing PPC... [more]
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  • How to market your independent hotel against international brands May 25, 2020|Hotel Marketing How should you market your independent hotel against international brands? How can you compete against massive multi-billion dollar international franchise brands if you are an independent hotel? It has never been easier to compete with these big brands because of the power of the internet. Not all of these flagged hotels have a sizeable client base. A lot of them depend on great... [more]
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  • Seven signs your hotel is about the go bankrupt May 18, 2020|Hotel Marketing 7 signs your hotel is about to go bankrupt If you are a hotelier, you should be on the lookout for telltale signs that your business is about to go bust: 1. You have high employee turnover. You are changing your department managers and rank-and-file employees every couple of months. Ultimately you are left with no seasoned team in place who are invested in the success of your hotel. High employee... [more]
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  • How to quote a hotel group rate that converts to a sign the agreement? May 10, 2020, |Hotel Marketing A successful pricing strategy will boost your hotel revenue. You will lose potential customers to your competitors if you charge too much. If you charge too little, you are going to end up losing money. There are a lot of hotels that do not follow the right pricing strategy to maximize their group revenue potential. If you're a new revenue manager at a property or you just took... [more]
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  • Hidden secrets of owning a top performing hotel May 4, 2020|Hotel Marketing 6 Secrets to Owning a Top-performing Hotel If you are a flagged hotel, you might wonder why some properties under the same brand are on the list of top hotels worldwide, but you are not. If you are an independent hotel, you might wonder why all your competitors in the STAR Report are performing well, but you are not. What are these top hotels doing differently to succeed in the industry? Here are their... [more]
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  • Should you be using a script in hotel sales and marketing? April 27, 2020|Hotel Marketing There are a lot of different views on standardized sales scripts. Some people say, sales conversations should be natural instead of scripted. While it is not bad to talk about the weather, the game or your prospective client’s weekend, it is imperative that every customer interaction should be aligned with your business goals. The only way for this to happen is by implementing a standardized... [more]
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  • How GDS can increase your hotel's revenue? April 21, 2020|Hotel Marketing How can the GDS increase your hotel's revenue? If you are a flagged hotel, you are already connected to the global distribution system (GDS) because that is one of the first things your franchise would require from you. If you are an independent hotel, you are probably not connected yet to the GDS — and that alone will drastically reduce your chances of succeeding in this business. GDS is a platform that... [more]
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  • Hotel Stocks vs. Real Estate. April 13, 2020|Hotel Marketing Property Stocks vs. Real Estate The COVID-19 pandemic is crashing the stock market in the United States and all around the world. Stock values are going down at unprecedented levels, prompting the most withdrawals of cash from investors since the 2008 financial crisis. With the volatile stock market, many are diverting their investments to real estate, which they believe is historically one of the more stable investment... [more]
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  • Did cold calling die in hotel sales and marketing? April 5, 2020|Hotel Marketing Is there still a place in the hotel industry for cold calling? Anyone who says cold calling is dead probably isn’t doing it right. If you do not have sufficient information about your prospect, the right script, the tonality, or enough courage to pick up the phone, cold calling probably died in your hotel sales department a long time ago. Cold calling, however, is not dead. There are still a... [more]
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member since: Mar 19, 2021
interests: Bezla.com LLC is a U.S.-based global hotel sales and marketing management company, operating branded full- and select-service hotels, resorts, convention centers and independently owned hotels. The company's experienced operators, industry-leading platforms and extensive marketing capabilities produ
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